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Case Studies & Client Results

Commercial proof, not vanity metrics

Direct-to-consumer case studies tracking store sales, order volume, and conversion efficiency from real brand engagements.

01
Meta AdsPaid Social StrategyCreative IterationShopify Analytics
+69.8% Orders (MoM)

Luxury Apparel & Lifestyle D2C · January – April 2026

The House of Destiny

+69.8% Order Growth & 47.8% Gross Sales Expansion

Executed full-funnel Meta Ads strategy for luxury lifestyle brand The House of Destiny in partnership with The Pencil Advertising, lifting April orders to 236 (+69.8%) and gross sales to ₹1.61L.

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Performance Snapshot

+69.8%Order Volume Growth139 to 236 orders (Mar → Apr)
₹1.61LApril Gross Sales₹160,998 gross revenue in April
+36.6%Total Sales Growth₹64.6K in Mar to ₹88.2K in Apr
Meta AdsChannel FocusDelivered with The Pencil Advertising
02
Meta AdsAudience SegmentationCreative TestingShopify Analytics
₹1.7L Peak Month

Men's Grooming & Personal Care · January – August 2025

Whiskers India

Turning paid media into store-level growth

Executed full-funnel Meta Ads strategy for premium men's grooming brand Whiskers India, driving steady customer acquisition, scaling monthly sales to ₹1.7L, and achieving a 4.4% store conversion rate.

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Performance Snapshot

₹1.7LPeak Monthly SalesMarch 2025 sales volume
4.4%High Conversion RateAchieved in August 2025
14.7KPeak Monthly SessionsStore visits generated in July
461Peak Monthly OrdersOrders delivered in March 2025
03
Meta AdsInfluencer MarketingCreative StrategyShopify CRO
13.2× Sales Growth

E-Commerce Jewellery & Accessories · May 1 – October 15, 2026

Her Zevar

From ₹22K to ₹2.93L in monthly store sales (~13.2× Growth)

Scaled an e-commerce jewellery brand from early traction to consistent multi-lakh monthly store revenue through disciplined Meta ad scaling, creative testing, and influencer collaborations.

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Performance Snapshot

13.2×Revenue MultiplierMay baseline to Oct 1–15 pace
₹3.33LPeak Monthly SalesSeptember 2026 store sales
322Monthly OrdersScaled up from 22 orders in May
1.76%Store Conversion RateOct 1–15 (up from 1.13% in August)

04 / AGENCY COLLABORATIONS

Agency Experience

Strategic execution and multi-brand campaign delivery within high-velocity performance marketing agencies.

The Pencil Advertising

Agency Collaboration

Paid media strategy, brand marketing & e-commerce creative execution.

Paid SocialCreative StrategyPerformance Growth
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Mad Umbrella

Agency Collaboration

Multi-brand performance campaigns, WhatsApp marketing & creative velocity.

Meta & WhatsAppCreative VelocityD2C Scaling
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05 / MULTI-BRAND DELIVERABLES

Brands Worked On Through Agencies

Performance campaigns, WhatsApp automation, and content creation executed across consumer brands via agency partnerships.

The Ask

The Ask

Men's Skincare

Paid acquisition, WhatsApp communication & creator content.

Meta AdsWhatsApp MarketingUGC Content
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Sattvishtik

Sattvishtik

Ayurvedic Wellness

Paid social campaigns & WhatsApp customer discovery.

Meta AdsWhatsApp Marketing
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Icy Pops

Icy Pops

Consumer Treats

Creator-style UGC reels and engaging social content.

UGC Content
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Flenc Cosmetics

Flenc Cosmetics

Color Cosmetics

Customer communication & automated WhatsApp retention flows.

WhatsApp Marketing
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Freshlynn

Freshlynn

Home & Laundry Care

WhatsApp retention campaigns & creator collaborations.

WhatsApp MarketingInfluencer Marketing
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CLIENT BRANDS & COLLABORATIONS

Brands scaled across paid social, performance creative & store optimization

Approach & Methodology

Looking beyond ad account screenshots

Real e-commerce growth connects acquisition to inventory, conversion rate, customer margin, and repeat purchases.

Store-Level Attribution

Rather than relying solely on in-platform ROAS algorithms, every test is evaluated against net store sales, delivered order volume, and blended acquisition metrics.

Creative Velocity

Scalable spend requires continuous creative pipeline: concepting thumb-stopping hooks, briefing creator UGC, testing format variations, and iterating on winning angles.

Commercial Clarity

Every campaign is built around client unit economics—protecting contribution margin and ensuring top-line scaling translates into sustainable bottom-line health.

Discuss Your Brand's Growth →