Performance Marketing & Digital Growth
Marketing that moves businesses.
Creative by instinct. Analytical by approach. Focused on growth. Helping e-commerce and consumer brands turn scrolling thumbs into profitable conversions.
BRANDS & PARTNERS
Brands scaled, collaborated with, and delivered for
What I do
Things I do
A little strategy. A little chaos. A lot of intent.
Philosophy
Creative by instinct, analytical by approach
Marketing isn't just about getting noticed. It's about giving people a reason to choose you. Here is the foundation behind every project:
- Commercial Sense
- MBA in International Marketing from Barcelona. Aligning ad budgets with margin, P&L, and long-term brand equity.
- Data-Informed
- Letting the numbers challenge assumptions. Testing ruthlessly, tracking attribution, and scaling what actually converts.
- Creative Strategy
- Scroll-stopping, not soul-crushing. Turning brand stories into thumb-stopping hooks, reels, and UGC ideas.
- Full Journey
- Looking beyond the ad account. Connecting first impressions to landing page UX, checkout, and post-purchase retention.
Visuals & Concepts
Campaigns, concepts & brand craft
Good to know
Frequently asked questions
Ad accounts, creative strategy, e-commerce stores, and collaboration. The short answers.
My ad account is giving me trust issues. How do we start?
We start with a comprehensive audit of your ad accounts, creative history, conversion tracking, and unit economics. I look beyond the ad manager to pinpoint customer drop-offs and leaks in your funnel before scaling spend.
Do you work with brands directly or through agencies?
Both. I partner directly with founders and in-house growth teams as an embedded digital growth strategist, and also collaborate with agencies (such as The Pencil Advertising and Mad Umbrella) to lead performance campaigns and creative strategy.
Do you handle creative strategy or media buying?
Both. Media buying without sharp creative is just expensive guessing, and pretty creative without performance tracking doesn't move the needle. I formulate the creative angles, write direct-response copy, design UGC concepts, and test them with paid ads.
What platforms and channels do you specialize in?
Meta Ads (Instagram & Facebook), Google Ads (Search, Shopping, PMax), Shopify, WhatsApp Marketing, Email Retention (Klaviyo), and Conversion Rate Optimisation (CRO).
Where are you based and how do we communicate?
I am based in India, collaborating remotely with founders, consumer brands, and marketing agencies globally. We stay connected via Slack, WhatsApp, and regular strategy calls.
Say hello
Your brand called. It said we should talk.
Got a brand to build, a store to scale, or an ad account that's giving you trust issues? Let's fix that. Let's make something happen.
India / Remote