Services & Work
From building campaigns that capture attention to optimising journeys that turn clicks into conversions.
01 / Paid Media
Meta Ads & Paid Acquisition
I make Meta's algorithm earn its keep. Testing, optimizing, and scaling campaigns that turn scrolling thumbs into actual customers.
- Meta Ads
- Lead Gen
Google Search & Performance Max
High-intent search, shopping, and retargeting campaigns built to capture ready-to-buy customer demand with positive ROAS.
- Google Ads
- Lead Gen
Full-Funnel Retargeting & Tracking
CAPI server tracking, custom audiences, and sequential retargeting flows designed to plug leaks in your customer acquisition funnel.
- Meta Ads
- CRO
02 / Creative Strategy
UGC Concepts & Creator Briefs
Scroll-stopping, not soul-crushing. Relatable creator-style briefs that turn authentic brand stories into videos that deserve a spot on the feed.
- UGC Content
- Creative Strategy
Direct-Response Copywriting & Hooks
Pretty creatives are nice; creatives that make people stop, care, click, and buy are even better. Angle development and tested copy.
- Creative Strategy
Modular Creative Testing Engine
Systematic testing of visual hooks, messaging pillars, and CTAs to discover winning ad combinations and reduce customer acquisition costs.
- Creative Strategy
- Meta Ads
03 / Websites & E-Commerce
Shopify Store Build & Architecture
Add to cart, not to the stress. Frictionless store setup, conversion-oriented product pages, and digital experiences that look credible and convert.
- Shopify
- CRO
High-Converting Landing Pages (CRO)
Looks good, works harder. Dedicated landing pages built to match paid ad intent, lower bounce rate, and make the next click obvious.
- Shopify
- CRO
E-Commerce Funnel Optimization
From first product discovery to order confirmation. Simplifying user journeys, bundle cross-sells, and checkout speed optimization.
- CRO
04 / Retention & Social
WhatsApp Retention & Direct Flows
Hey stranger, come back? Automated abandoned cart recovery, VIP announcements, and high-engagement conversational retention.
- Retention
Email Lifecycle & Retention Journeys
Welcome series, post-purchase replenishment, win-back flows, and customer segmentation to maximize repeat purchases and lifetime value.
- Retention
Social Strategy & Main Character Energy
Giving your brand a personality, a clear point of view, and content calendars people actually want to spend time with.
- Creative Strategy
- UGC Content
05 / Selected Brands & Work
Managing paid social campaigns (Meta Ads) to help the brand reach relevant audiences and drive online sales (whiskers.in).
- Meta Ads
- Shopify
The Ask
Supporting paid acquisition, WhatsApp marketing automations, and UGC creative strategy for a men's skincare brand (theask.in).
- Meta Ads
- Retention
- UGC Content
Combining paid advertising (Meta Ads) and influencer collaborations to build product awareness and support e-commerce growth (herzevar.in).
- Meta Ads
- Creative Strategy
Viraasat The Legacy
Paid advertising focused on connecting the brand's heritage products with the right audience and supporting e-commerce growth (viraasatthelegacy.com).
- Meta Ads
Peninsula Tattoos
Building a stronger social presence for an elite tattoo studio while driving enquiries and bookings from potential clients.
- Lead Gen
- Creative Strategy
Dev Aashish Group
Developing user-generated-content-style creative to communicate the brand's value and build trust through relatable content.
- UGC Content
- Creative Strategy
Bikaner's Sweets and Namkeens
Working on packaging design strategy to bring product presentation, brand identity, and retail shelf appeal together.
- Creative Strategy
Agency Portfolio & Partner Brands
Cross-brand performance campaigns, WhatsApp marketing, UGC and influencer collaborations across The Pencil Advertising and Mad Umbrella (Sattvishtik, Icy Pops, Flenc Cosmetics, The House of Destiny, Freshlynn).
- Meta Ads
- Retention
- UGC Content