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Creative by instinct
Scroll-stopping hooks, high-converting UGC angles, and direct-response consumer messaging that builds genuine desire rather than just chasing cheap impressions.
About Neel Rajpurohit
Where creative thinking meets commercial sense
I'm Neel Rajpurohit — a performance marketer who thinks beyond the ad account.
I mix creative instincts with a numbers-first mindset to help brands get noticed, win customers, and grow without throwing money at the algorithm and hoping for the best.
Creative by instinct. Analytical by habit. Slightly obsessed with what makes people click — and buy.
With an MBA in International Marketing from Barcelona and hands-on experience across e-commerce and consumer brands, I work across the whole growth picture — from paid media and creative strategy to websites, conversion journeys, and everything in between.
I like asking the uncomfortable questions:
- ?Is the creative actually working?
- ?Is the website doing its job?
- ?Are we reaching the right people?
- ?And, most importantly, is any of this making business sense?
Because getting clicks is easy to celebrate. Turning them into customers is where the real work begins.
Philosophy & Execution
How I think about marketing & growth
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Analytical by habit
MBA in International Marketing from Barcelona. A numbers-first mindset that asks uncomfortable questions about attribution, unit economics, and scalable business sense.
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The full growth picture
Connecting paid traffic to fast-loading landing pages, frictionless checkout funnels, and retention automation. Because getting clicks is easy — turning them into customers is where the real work begins.
Core Disciplines
What powers the growth engine
Paid Acquisition
Meta & Google Scaling
Audited ad structures, targeted audience segmentation, and profitable conversion scaling.
Creative Strategy
Concept-Driven Testing
High-converting UGC scripts, visual angle matrices, and direct-response consumer copywriting.
E-Commerce CRO
Funnels & Store Builds
Seamless Shopify journeys, high-intent landing pages, and friction-free checkout flows.
Lifecycle Growth
WhatsApp & Retention
Automated broadcast flows, VIP win-backs, and driving repeat customer lifetime value.